Customer engagement is essential to the growth of any business. Zoho SalesIQ offers the tools you need to capture the attention of your audience, drive lead conversion, and boost customer retention. Optimizing your customer engagement campaigns is simple with the help of Zoho Analytics. Let’s explore the most important metrics you can use to measure the success of a campaign.
Net Promoter Score
Looking for a way to quantify and measure your relationship with your customers? The Net Promoter Score measures customer satisfaction and willingness to refer your brand to others.
Zoho SalesIQ uses the churn rate to measure the percentage of customers who stop engaging in business with your company within a specific timeframe.
One of the most significant KPIs, conversion is the end goal of your campaign. The conversion rate measures how many visitors complete the entire campaign funnel or complete a specific action. Zoho Analytics uses the conversion rate to contextualize the effectiveness of a campaign.
Social media engagement
Through social media tracking, your business can identify the conversations surrounding your brand. Zoho’s measures engagement and impressions. Foster two-way communication with your audience with social media tracking.
Customer satisfaction score
This score measures customer satisfaction with their most recent interaction with your brand. Attention to customer feedback is crucial for customer retention. Zoho SalesIQ makes it easy to gauge customer satisfaction.
What are the benefits of measuring customer engagement metrics?
Customer lifetime value
Estimate the future ROI of your marketing campaigns with the customer lifetime value score. This measures the expected revenue that can be generated from a customer in the future. Keep your customers engaged and eager to refer your brand to others with the help of Zoho Analytics.
Ensure that your website offers a quality user experience by tracking your bounce rate with Zoho SalesIQ. The bounce rate is the percentage of visitors who leave your website without any additional action. A high bounce rate can indicate that your website is in need of better content or UX.
Understanding your brand’s image
It’s invaluable to know how your business is perceived by your audience. Track metrics for customer engagement, like Customer Satisfaction Score and Net Promoter Score. You’ll see whether customers are promoting your company, and if their promotions result in leads.
Simplify resource allocation
Devote more resources to the campaigns that deliver the strongest results. Tracking metrics takes the guesswork out of campaign spending. With social media analytics software, you’ll know exactly which campaigns are performing well, and which ones to scrap.
Establish benchmarks to set standards for assessment
It’s worthless to measure customer engagement if you don’t implement changes. Establish standards to assess the results of changes made to your campaigns. Benchmarks allow you to monitor improvement to support data-driven decisions.
Zoho SalesIQ offers countless tools to analyze, improve, and measure customer engagement. If you’re ready to optimize your customer engagement strategies, working with a Zoho consulting service is a great way to start. Enable is a Zoho consulting partner with the expertise to transform your customer engagement. Call Enable today to schedule your free Zoho consultation!