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How To Optimize Email Marketing For Digital Marketers In 2021?

Email has become a mainstay in the world of online marketing, used by ecommerce businesses as a strategy for converting customers and gaining more leads.

While 2020 may have been an uncertain year for business, it has pushed email marketing to the forefront of digital marketing campaigns and made it one of the most important tools for engagement.

More and more consumers who shop online, the need for email marketing emerges even faster. In Fact we can combine automation and personalization to make its impact more powerful and increase our Return on Investment. 

While we are moving into 2021, it’s clear that email marketing will become a big focus for many mid/big size businesses. 

Email marketing is very effective in promoting your product, sending newsletters without much cost, reaching your business goals and communicating with your customers, sitting at a remote place. 

In 2020 the approximate email users was 4 billion, which is more than half of the world population. Email marketing is the most efficient channel for marketing and as every $1 you spend; you can expect a return on your investment of $50. 

So, we will look at good tricks or strategies to help you achieve the Digital Marketing Goal in 2021-

1.Personalization in Email Marketing: –

Customers don’t want to feel like another bug in the work, they want to feel like a valuable part of the company they invest in. Through automation, we lack this personalization. Like- while sending a message to the customer, do not write ‘Dear valued customer’, instead write ‘Dear John white’ so that customer connects himself with the company.

In this way, we can use automation and AI to send targeted emails that appeal to your specific target audience. Analyze customer habits and preferences for each part of the segment and make templates email based on this research. 

2.Use Behavioural-Based Segment: –

Instead of sending generic messages to everyone, we should send the relevant messages to customers, this is segmentation and when you utilize it on your email campaign, you get a better conversion rate, leads, revenue, transactions, and ROI. Most importantly segment your customers on the basis of industry, company size, and sales cycle. 

The segmentation results include increased performance in: –

3.Send Mobile Friendly Email: –

Initially in 2012, 27% of all marketing emails used to open on mobile devices, gradually this percentage is getting increased up to 42%, now it has reached 61%. 

Companies know about their customers because when we get up, firstly we check our mobile phones when any email related to us, we do read it and infect keep a constant check on company’s brand promotion, sales, discount, offers, news, etc.

4. Revenue per email on mobile devices is 4X higher than Desktop.Test copy, Design and Buttons:

Most of the companies do A/B testing their email campaign, whether you test landing page or email templates, testing gives us good data to make practical decisions that will improve our marketing decisions. 

You can also test: 

  • From address- The name that appears in the “from” field has a huge impact on reader whether he/she open your mail or not. 
  • Plain Text v/s HTML campaigns- When you can add the element of personalisation, plain text appears to be written just for the reader. 
  • Long v/s short emails- You can choose your email Performa short/sweet or long detailed informatic. 

5. Customer Appreciating Emails: –

Providing a sense of value to users, customer appreciation email means-

  • Sending Birthday message with Discount/offers/sale. 
  • Early Access invites
  • Thank you emails

Even you can send discounts out to frontline staff and healthcare workers, doing this little means, they will feel more respected towards you. 

6. Send out Emails at the Right Time of Day:

Always keep time zone in the mind and apply it to your segmentation strategy so that you can reach all your customer at the right time, wherever they are, also ensure that you are sending the right email to the right person, at a right time. Otherwise, customers may get irritated by such informal ways. 

7. Ask Customers for Feedback and Suggestions: –

The email marketing strategy only involves customers, we want to know what they want. 

So, ask them their feedback regarding their recent purchase, your product, services and also inquire about what you can do to improve them. You will understand their needs, want, an opinion which will help you so much in getting deep in customer’s mindset. 

Do not use too complex feedback way, just simple questions through emails or face to face. 

8. Enhance your Email Marketing data with CRM Data: –

The best way to manage customer data effectively is by using CRM. By using such a great technology CRM system that helps companies to track all customer interaction, leads, sales, queries, etc.

With CRM you can enhance the communication journey with your customer like- when to send them emails, what kind of emails they like to receive. 

CRM actually increases customer experience, improves customer loyalty so it would be a very strategic decision that will leave real impact on the company. 

Conclusion –

Marketing is all about making trust with your prospects that you are the right person to solve their challenges. 

Hence, Email marketing is a great tool that gives you a good close bond with them through a perfectly timed message to each of your segments, creates personalization, offers valuable content to them in order to build good relationships and trust. 

Email marketing still has a lot to offer and it will not go away any time soon as it is a preferred choice of millions to communicate with the business.  Zoho one partner USA can help you instantly to communicate with millions through a Zoho campaign that will build better relationships and trust.

what is good social media strategy

What is a good Social Media Marketing Strategy?

Are you looking to update your Social Media Marketing Strategy? 

It’s a constant challenge to stay up to date with the latest changes on social media platforms. 

Social Media Marketing

A social media strategy summarizes everything you plan to do and expect to achieve on social media. It guides your steps and lets you know whether you’re succeeding or failing. The more precise your plan is, the more productive it will be.  It plays an important role for any corporation, especially in this digital world. 

What is a Social Media Marketing Strategy? 

Social Media Marketing could be a document containing all your social media goals, promoting tactics, which you will use to achieve the metrics you will track to show your progress. Thus, it means that each of your goals should be SMART:   

  • Specific 
  • Measurable 
  • Attainable 
  • Relevant
  • Time-bound
Social marketer's top goals for social

Let’s understand a few smart Social Media Marketing methods for business:  

  1.  Start using Chatbots-  

This comes as no surprise as it is a digital tool that communicates and can even resolve many issues for your customers without any human interference. Chatbots are integrated within the platforms that clients feel most comfortable interacting with. 

Features highlighted below- 

  • Can answer customer’s questions. 
  • Integrate with all major payment systems.  
  • Can take orders directly from messenger and comments. 

2. Create a personalized experience for your customers- 

Technology that enables you to gather everything you know about a customer and then integrate that information into a central system can give you a unique competing advantage.  With the proper technology, the opportunity to personalize social media customer service is almost endless. 

Some of the benefits are: 

  • Increase brand awareness.  
  • Boost your sales.  
  • Make your customers’ experiences more personal. 

3. Set up accounts and improve profiles- 

How are other small and medium-sized businesses using social media tools to communicate with customers?  

Which of these methods do you ever use to communicate with business about goods and services?

Write out a mission statement for each network. A sentence declaration to keep you focused on a specific goal. 

Example- “We will use Twitter for customer support to keep email and call volumes down.” 

Example- “We will use LinkedIn for promoting and sharing our company’s culture to assist with recruitment and employee advocacy.” 

Once you have got that network set to target, it’s time to make your profiles or improve the present ones so that they align along with your strategy. 
 

  1. Create a social media content calendar- 

Ensure that your content strategy and calendar replicate the mission statement you have assigned to every social profile so that everything you post supports your business goals. 

You may choose things like: 

★ 25% can drive traffic back to your website. 

★ 25% is going to be curated from other sources.  

★ 25% will support lead generation goals. 

★ 25% will be regarding your company’s culture.  

You can even follow the 80/20 rule if you are new and do not know what that is it’s:  

  • 80% of your posts should inform, educate or entertain your audience.
  • 20% can directly promote your brand.
  1. Create a community for your audience – 

Social media users are looking for a genuine experience when they engage with brands. More innovative companies are gaining success by offering original content to build genuine relationships.  Social media is about being social, and if your customers see the same content again and again, they’ll lose interest, so build your communication interactively by: 

  • Asking your audience questions.  
  • Gathering their opinion on certain matters.  
  • Liking and sharing some of their posts. 
  • Asking them to interact directly along with your post through “Likes” and “Shares”. 
  • Sharing interesting data instead of simply data regarding your product and services. 

Different platforms attract totally different audiences like Facebook and YouTube.  So which platforms should be given marketing priority for a business?  The answer varies based on one key factor: your target audience. 

As of January 2021, Pinterest’s self-service advertising tools identified the female audience at 77.1%, the male audience at 14.5%, and the remainder as unspecified. 
 

  1. Establish a social media budget- 

Allocating the accurate budget to your social media efforts is crucial to your success. Leveraging the funding with the right strategy will be the only efficient way to reach your targeted audience.  Compare your budget to how similar companies estimate for social media.  Be sure to account for media, content creation, reporting, planning, and appointment time.  Lastly crystallize your goals, audiences, and channels in your social media strategy. 

Conclusion – 

In a world with over 70% of internet users active on social networks, who spend at least one hour a day on average on those social networks, we have to conclude that social networks have become a sort of reality in which people communicate, interact and trust.  In such a world, we must admit that social networks have become a part of the business world. Over 90% of marketers report they are using social networks for business, while over 60% of them claim to have acquired new customers over social networks.  

Therefore, social media marketing is no longer considered to be on probation; but instead, it has become an essential part of the business world.