Have you been experiencing underwhelming results from your email marketing campaigns? If so, you might think that your content is to blame – but that’s not necessarily the case! Creating top-notch content is certainly important, but it takes more than that to grab the attention of your audience and compel them to engage with your brand. To help you reach more potential customers and improve those metrics – here are three ways that you can boost your email engagement with the help of Zoho emailing marketing software.

1. Remove Barriers to Form Conversion

Picture this scenario – you craft an email marketing campaign with a strong hook, compelling message, and a form that you’d like your prospects to fill out. However, after sending out the first email blast, you find that very few people are completing your form! This is a common dilemma for email marketers in all kinds of industries, so you should know that you’re not the only one experiencing these frustrations. 

One of the most common reasons for low rates of form conversion is that there are too many barriers standing in the user’s way! The more clicks that it takes for users to reach your form from your email, the fewer people you can expect to actually convert. You should aim to make your forms as accessible as possible by placing them right on a landing page in a highly visible place – such as a top banner or sidebar.

2. Have a Plan for Subscribers that Don’t Engage

A simple fact of using crm email marketing software is that, unfortunately, there are always going to be subscribers who simply won’t engage with your content. This is unavoidable, but the solution isn’t to ignore these bad leads. When faced with this type of issue – there are two potential solutions that you could try. If these subscribers have a history of engaging with your content and have since stopped – you could try to earn back their interest with a re engagement campaign. On the other hand, you might have some subscribers who have never interacted with your content or website at all. In these cases, it might be best to simply remove them from your mailing list entirely. You might also choose to remove subscribers who haven’t interacted with your content for a specified amount of time. This way you can avoid spending your crm email marketing budget on leads that are unlikely to convert to paying customers. 

To help you take action and manage your disengaged subscribers, you can rely on crm email marketing software like Zoho to trim down your passive audience and ensure that your email marketing budget is put to the best possible use.

3. Evaluate Your Content and Messaging

If you’re already using a properly set up automated email marketing software with automated lead qualification and still aren’t seeing the results you want from your campaigns, it’s possible that your content is to blame. You could be reaching out to the right people at the right time, but if the content you’re presenting isn’t doing its job, then you’re unlikely to see many positive results. Sometimes this is because your content isn’t relevant enough to the target audience. In other cases, your tone could be turning away potential customers. Here are some things that you can try to give your content a boost:

  • Experiment with a more conversational tone to better relate to your audience
  • Evaluate your reports to determine which content topics perform best
  • Try changing up the layout of your content to be more reader friendly

Experience Improved CRM Email Marketing With Zoho CRM

Are you looking for a platform that will offer the tools that you need to drive better results from your email campaigns? Zoho CRM offers the process optimization, detailed reporting, and wide range of useful extensions that you need. To get started and see how this powerful integration software can transform your email marketing experience, simply get in touch today with the team at Enable Solutions.